Amazon.com is a well-known online ecommerce trading platform that
has transformed the way we shop. Its Marketplace platform, with superior data
analytics and logistics efficiency, has enabled it to create a pseudo perfectly
competitive market, optimize and reduce the cost of products, and offer
personalized recommendations to customers.
Amazon's Core Competency: The Marketplace
Platform
Amazon's business model is driven by data and technology, allowing
it to innovate and transform existing business models in multiple industries
and domains. Its core competency lies in finding service improvement
opportunities in business models and driving innovation using technology and
data.
Amazon's Next Growth Engine: AWS
In the short term, Amazon's next growth engine is its cloud
computing services, AWS. AWS is a critical part of Amazon's core business, as
it can process and churn massive amounts of data and drive innovation using
technology and data. AWS also generates a large portion of Amazon's revenue and
profit.
Amazon's Expansion to Growing Economies
As Amazon expands to growing economies, it faces competition from
regional competitors who have a better understanding of the local market and
may receive better support and protection from local governments. To succeed,
Amazon needs to learn the local markets better, possibly by partnering with or
acquiring local businesses, and adapting to the government and regulatory
policies in different regions.
In conclusion, Amazon's digital transformation journey shows a
company that is constantly innovating and expanding, using data and technology
to drive growth and success.